Work

World Press Photo

Campaign

The deeper you dig
the more gold you will find

The World Press Photo organisation asked us to create a campaign for the 2016 Awards Days held in Amsterdam, the Netherlands. We dug deep into their archives and found the Witness brand languishing in the cupboard. We dusted it off and brought it up-to-date with a dramatic poster campaign, a free sheet newspaper and postcards that clearly reinforced the power and strength of professional photography. Witness. The Power of Free Speech.

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