Work

TomTom

Product Launch Program

Realising the importance of internal comms

When TomTom were preparing a major product initiative, communicating effectively with their own people, right around the globe, was essential to its success. A weekly newsletter was designed to keep them informed and motivated throughout the build-up. While for the launch itself, we worked closely with TomTom in producing a whole range of material, from keynote speeches and launch documents to an innovative press kit, in the form of a USB wristband.

Product Launch Program
Product Launch Program
Product Launch Program
Product Launch Program