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Category Archives: Communication & Design

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What makes a good ad?

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Pearl & Dean’s legendary theme tune faded out – pa-pa, pa-pahhhh… pah! – and was followed by the usual onslaught of cinema adverts. In one, two cars stopped at a red traffic light. The drivers eyed each other up, revving

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Eco Font versus iPad.

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These days, climate change and how we are polluting our environment are big topics of conversation. We are also constantly bombarded by messages about how to be more eco-friendly and help save the planet. Jumping on the environmental bandwagon, Dutch

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Here’s an idea…

1 Comment | Posted in Communication & Design |

When I was a young copywriter, I reported to a number of different creative directors over the years. Some who were inspiring and supportive, and some who (in my opinion) failed to live up to either part of their title.