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March 4, 2011

Are you a brand advocate?

Posted by Dani Walsh
Leave a comment | Posted in Social Media | Tagged ,

The term ‘brand advocate’ is nothing new when it comes to marketing: similar terms are ‘ambassadors’, ‘evangelists’ or ‘mavens’. And this form of marketing is often referred to as ‘advocate marketing’ or, more commonly, ‘word-of-mouth’. However, new technology and the

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January 28, 2011

Designing the user experience

Posted by Francesco Manciocchi
Leave a comment | Posted in Website Design & Technology | Tagged

A website, a software application or even a ticketing machine are all examples of design interfaces where the user is engaged in a human-computer interaction (HCI). From a user point of view, whether this experience is positive or negative strongly

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January 13, 2011

The Sticky Stuff!

Posted by Lance Miller
Leave a comment | Posted in Content Marketing | Tagged

I keep returning to this subject – and I guess I always will, as it’s all part and parcel of what we do and what we believe in at the agency. Content! I think (although I’m not always so sure…),

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